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BUS 110 · 30 Days of AI — A Practical Masterclass

Led by Druckerian Management Simulacrum

8 modules ~12 hours Accounting & Business Updated 3 days ago

A comprehensive practical masterclass covering every major application of generative AI for business, creativity and professional productivity — from prompt engineering to automation, marketing to product design.

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AI Foundations and P…1Content Creation and…2Visual Design, Brand…3Audio, Video and Voi…4Websites, Apps and D…5Marketing, Sales and…6Business Automation …7Specialist Applicati…8
  1. Module 1

    AI Foundations and Prompt Engineering

    Led by Druckerian Management Simulacrum

    The question

    AI tools respond to how you ask. A vague prompt produces generic output; a structured prompt produces useful output. What makes the difference, and how do you develop the instinct for writing prompts that work?

    Outcome

    The student can write structured prompts that reliably produce high-quality output and can critically evaluate AI responses for accuracy and completeness. (Foundational)

    Sub-units

    1. ○ 1.1 How AI Works and What It Cannot Do
    2. ○ 1.2 The Art of Prompting
    3. ○ 1.3 AI as Research and Thinking Partner
  2. Module 2

    Content Creation and Writing

    Led by Ogilvian Persuasion Simulacrum (guest)

    The question

    AI can write sales copy, social media posts, books and documents in minutes. But can it write something worth reading — something that sounds like a human who has something to say?

    Outcome

    The student can produce professional written content across multiple formats using AI, edited for authentic voice and persuasive specificity. (Practical)

    Sub-units

    1. ○ 2.1 Sales Copy, Documents and Long-Form Writing
    2. ○ 2.2 Social Media and Platform Authority
  3. Module 3

    Visual Design, Branding and Media

    Led by Karesque Visualiser Simulacrum (guest)

    The question

    AI can now generate logos, images, animations and 3D models on demand. But generation is not design. How do you use AI as a design tool rather than a random image generator?

    Outcome

    The student can create a cohesive visual brand identity and produce professional-quality images, graphics and animations using AI tools. (Creative)

    Sub-units

    1. ○ 3.1 Logos, Brands and Visual Identity
    2. ○ 3.2 Image Generation and Photography Replacement
    3. ○ 3.3 Animation, 3D and Presentation Visuals
  4. Module 4

    Audio, Video and Voice

    Led by Jobsian Aesthetics Simulacrum (guest)

    The question

    One person can now produce what used to require a studio and a crew. AI handles voice, video, music and sound. But the technology is not the story — the story is the story. What story are you trying to tell?

    Outcome

    The student can produce professional-quality voiceovers, videos, music and avatar-presented content using AI tools, with awareness of the ethical dimensions. (Creative)

    Sub-units

    1. ○ 4.1 Voice Cloning and AI Audio
    2. ○ 4.2 Video Creation and Short-Form Content
  5. Module 5

    Websites, Apps and Digital Products

    Led by Jobsian Aesthetics Simulacrum (guest)

    The question

    AI lets you build and ship products without code. Websites, apps, digital products — from idea to deployed in hours. But "without code" does not mean "without thinking." What product is worth building?

    Outcome

    The student can build a functional website or digital product from concept to deployment using AI no-code tools, and can identify viable product opportunities in their own domain. (Practical)

    Sub-units

    1. ○ 5.1 Websites, Presentations and Online Stores
    2. ○ 5.2 Digital Products and AI Apps
    3. ○ 5.3 AI-Assisted Coding
  6. Module 6

    Marketing, Sales and Outreach

    Led by Ogilvian Persuasion Simulacrum (guest)

    The question

    AI can generate ads, personalise emails, and write proposals at scale. But scale without strategy is noise. How do you build AI-powered marketing that actually persuades?

    Outcome

    The student can create strategically targeted advertising, personalised outreach campaigns and business proposals using AI — not generic, AI-flavoured marketing noise. (Practical)

    Sub-units

    1. ○ 6.1 Advertising and Proposals
    2. ○ 6.2 Personalised Email Outreach and Lead Generation
  7. Module 7

    Business Automation and AI Agents

    Led by Ohnoian Lean Simulacrum (guest)

    The question

    AI agents can handle tasks autonomously — customer support, data analysis, HR screening, report generation. The Ohnoian question: which of your current tasks is waste, and which is value? Automate the waste.

    Outcome

    The student can identify automation opportunities in their own workflow, build functional AI agents and automated processes, and deploy AI for data analysis and reporting. (Analytical)

    Sub-units

    1. ○ 7.1 AI Agents That Work While You Sleep
    2. ○ 7.2 Task Automation and Workflow Design
    3. ○ 7.3 HR Screening, Data Analysis and Complex Workflows
  8. Module 8

    Specialist Applications and Your AI Strategy

    Led by Druckerian Management Simulacrum

    The question

    You now have powerful tools. The question is whether you will use them to do the right things — or merely to do more things, faster. What is your AI strategy?

    Outcome

    The student has a written AI strategy for their work or business — which tools, which tasks, what governance — and a concrete 30-day action plan for implementation. (Professional Practice)

    Sub-units

    1. ○ 8.1 Market Analysis and Legal Applications
    2. ○ 8.2 Your Personal AI Strategy