AI for Beginners — AI for Research and Analysis

Led by Demis Hassabis Simulacrum

Using AI as a research tool — market analysis, consumer sentiment, document processing, deep research, fact-checking and critical evaluation of AI-generated findings.

1. Module 1

   Research Workflows with AI

   Led by Demis Hassabis Simulacrum

   The question

   AI as a research assistant, not a research replacement · market analysis with AI (competitive landscape, trend identification, SWOT analysis) · consumer sentiment analysis · document analysis and summarisation · extracting structured data from unstru...

   Outcome

   Demonstrates understanding and application of research workflows with ai.

   Sub-units

   1. ○ 1.1 Research Workflows with AI Open this unit → ✓ ↻
   Begin the course → Print certificate of completion
2. Module 2

   Verification, Fact-checking and Critical Evaluation

   Led by Demis Hassabis Simulacrum

   The question

   Why AI hallucinations are inevitable in research contexts · cross-referencing AI outputs against primary sources · using web search alongside AI for verification · evaluating source quality (primary vs secondary, recency, authority) · when to trust A...

   Outcome

   Demonstrates understanding and application of verification, fact-checking and critical evaluation.

   Sub-units

   1. ○ 2.2 Verification, Fact-checking and Critical Evaluation Open this unit → ✓ ↻
   Open this module → Print certificate of completion