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Led by Ogilvian Persuasion Simulacrum
The complete digital marketing masterclass — SEO, Google Ads, Meta Ads, LinkedIn, TikTok, email marketing, content strategy, analytics, tag management and website development. From zero to practitioner.
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Led by Ogilvian Persuasion Simulacrum
The question
You have a limited budget and unlimited channels. Which do you invest in, and how do you know if it is working? Before touching a single platform, what does your strategy look like in numbers?
Outcome
The student has a digital marketing strategy with defined audience, competitive analysis and measurable objectives. (Strategic)
Sub-units
Led by Ogilvian Persuasion Simulacrum
The question
Paid ads stop working when you stop paying. SEO compounds over time. How do you systematically build organic search visibility through keyword research, on-page optimisation, link building and technical SEO?
Outcome
The student can conduct a complete SEO audit, perform keyword research, optimise pages, build backlinks and monitor performance through Search Console. (Analytical)
Sub-units
Led by Ogilvian Persuasion Simulacrum
The question
Every Google search is a person raising their hand. Google Ads lets you be there at that moment. How do you set up, manage and optimise campaigns across search, display, video, shopping and app networks — without wasting money?
Outcome
The student can create and optimise Google Ads campaigns across all networks, implement conversion tracking, build remarketing audiences and interpret performance data.
Sub-units
Led by Ogilvian Persuasion Simulacrum, with Karesque Visualiser Simulacrum (guest for visual content)
The question
Organic social media reach is earned, not given. Nobody cares about your brand until your brand cares about them. How do you build a presence across platforms that serves the audience first — and sells as a consequence?
Outcome
The student can execute a social media strategy across multiple platforms with branded content, AI-assisted production, automated scheduling and chatbot engagement. (Practical)
Sub-units
Led by Ogilvian Persuasion Simulacrum
The question
Organic reach is declining. Paid social lets you target with extraordinary precision — if you know who you are targeting and what you want them to do. How do you build profitable campaigns on Meta, LinkedIn, TikTok, X and Pinterest?
Outcome
The student can create paid campaigns on all major social platforms with conversion tracking, audience targeting and performance analysis. (Practical)
Sub-units
Led by Ogilvian Persuasion Simulacrum
The question
Everyone focuses on Google. Meanwhile, Microsoft's search network reaches an older, wealthier audience with less competition and lower CPCs. How do you capitalise on the platform most marketers ignore?
Outcome
The student can create and manage Microsoft Ads campaigns, import from Google Ads, implement UET tracking and is prepared for Microsoft certification. (Practical)
Sub-units
Led by Ogilvian Persuasion Simulacrum
The question
Your email list is the only audience you own. Google can change its algorithm, Facebook can change its reach — but your list is yours. How do you build it, nurture it, and turn subscribers into customers?
Outcome
The student has a working email marketing system: lead magnet, landing page, automated welcome sequence, A/B testing capability and analytics. (Practical)
Sub-units
Led by Ogilvian Persuasion Simulacrum
The question
Content marketing is not blogging. It is the strategic creation of material so useful that your audience seeks it out voluntarily. How do you create a system that generates, distributes and repurposes content at scale?
Outcome
The student has a content marketing plan with audience personas, 20+ content ideas, a distribution strategy and a repurposing workflow. (Strategic)
Sub-units
Led by Carmackian Coder Simulacrum (guest)
The question
If you cannot measure it, you are guessing. Google Tag Manager and GA4 let you track every meaningful interaction on your website without editing source code. How do you wire up the nervous system of your marketing?
Outcome
The student can install GTM, configure GA4, implement custom event tracking, and build reports that answer specific marketing questions. (Technical)
Sub-units
Led by Jobsian Aesthetics Simulacrum (guest)
The question
Every marketing campaign sends traffic somewhere. If that somewhere is a bad website, your marketing is working against itself. How do you build a website that converts visitors into customers?
Outcome
The student can build a functional, conversion-optimised website with WordPress or a Shopify e-commerce store, with proper UX, navigation and checkout. (Practical)
Sub-units