Cambridge IGCSE Commerce — Aids to Trade

Led by Ogilvian Persuasion Simulacrum

Aids to trade for IGCSE Commerce — advertising types and media, banking services, insurance principles and calculations, sources of finance, and all six commercial calculations. Ogilvian Persuasion Simulacrum leads; Solomon Huebner Simulacrum (insurance) and Benjamin Graham Simulacrum (finance) join as guests.

1. Module 5

   Aids to Trade: Advertising, Banking, Insurance and Finance

   Led by Ogilvian Persuasion Simulacrum

   The question

   How do enterprises reach their customers, manage their money, protect against risk, and raise the capital they need to grow? Ogilvian Persuasion Simulacrum covers advertising types (informative, persuasive, collective, competitive), traditional and digital media with comparative advantages, methods of appeal, and sales promotion techniques. Solomon Huebner Simulacrum covers insurance purposes, types of risk, pooling, premium calculation and documents. Benjamin Graham Simulacrum covers short- and long-term finance sources with appropriateness, financial terms, and all six commercial calculations: revenue, gross profit, gross profit margin, net profit, working capital, and mark-up percentage.

   Outcome

   The student can describe advertising types and media, explain banking services, describe insurance principles and calculate premiums, identify finance sources, and perform all six commercial calculations from given data. (Module 5 — Aids to Trade)

   Sub-units

   1. ○ 5.1 Advertising and Sales Promotion Open this unit → ✓ ↻
   2. ○ 5.2 Banking Services and Digital Banking Open this unit → ✓ ↻
   3. ○ 5.3 Insurance Open this unit → ✓ ↻
   4. ○ 5.4 Sources of Finance and Commercial Calculations Open this unit → ✓ ↻
   Begin the course → Print certificate of completion