Tutorial Course

DESN 1107 · Project One · Graphic Identity for a Small Organisation

Led by Donald Schön Simulacrum

1 modules 1 module Design Updated 6 days ago

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Module 7 ○ Open

Project One · Graphic Identity for a Small Organisation

Led by Donald Schön Simulacrum

The question
The first of three short design projects — a complete graphic identity for a small organisation. The module covers graphic design as discipline (the lineage from Aldus Manutius through the Bauhaus and mid-century corporate design to contemporary identity practice), typography fundamentals, colour and grid, and the identity system as more than logo. The student produces a logo with three variants, a typography system, a colour palette, and applications across multiple touchpoints, plus a reflective journal that tests Schön's framework against graphic-design materials.

Outcome
The student has produced a complete small-organisation graphic identity (logo with variants, typography system, colour palette, grid, three applied artefacts) with a reflective journal. (Graphic identity)