BUS 3100 · Where to Start: Strategy and the First AI Use Case

Led by Druckerian Management Simulacrum

About this course

The flagship course of the Universitas Business School AI series. The course takes the student from the question every business is asking in 2026 — where do we apply AI first? — to a written first-use-case decision the student can defend at a board meeting. The Druckerian Management Simulacrum hosts. Four other voices join when the work is on their territory: the Hassabissian Game Science Simulacrum on what AI can actually do today; the Christensenian Disruption Simulacrum on the Jobs-To-Be-Done lens for use-case selection; John Maynard Keynes and the John Bogle Simulacrum on capital under uncertainty.

The course assumes nothing technical. It is about how to use AI to improve a business — which is a different question from what AI is, and the question that actually matters. Modules 1 and 2 set the frame: Hassabissian on capability and ceiling, Druckerian on the prior question of what the business is for. Modules 3 to 5 do the use-case selection work. Module 6 is the money discussion. Module 7 is on crossing the gap between pilot and production. Module 8 is a Symposium in which the student brings their actual situation and walks out with a written framework specific to their business.

The course is the gateway to the rest of the AI series — vendor selection (BUS 3200), data and privacy (BUS 3300), regulation (BUS 3400), and beyond. Get this one right and every later decision has a foundation to stand on.

1. Module 1

   What AI Actually Does Today

   Led by Druckerian Management Simulacrum

   The question

   A working session with the Hassabissian Game Science Simulacrum on the question every executive should be able to answer before signing an AI cheque: what kinds of problems is current AI actually good at solving? Hassabis built a career around the answer — bounded domains with measurable progress, repeatable practice. The same selection logic that picked Atari before chess before Go before AlphaFold is the lens the student will use on their own operations. By the end of the module the student has the *sweet-spot triad*, the three-level creativity taxonomy, and a memo to themselves naming candidate first-use-case operations.

   Outcome

   The student leaves the module able to apply the sweet-spot triad and the three-level creativity taxonomy to candidate AI use cases in their own business, with a written memo of ranked candidates that becomes the input to the use-case decision in Module 5. *(Sweet-spot triad and three-level creativity)*

   Sub-units

   1. ○ 1.1 The Laboratory: What Games Taught the Field Open this unit → ✓ ↻
   2. ○ 1.2 The Three Properties: Bounded, Measurable, Repeatable Open this unit → ✓ ↻
   3. ○ 1.3 The Three Levels of Creativity, Honestly Applied Open this unit → ✓ ↻
   4. ○ 1.4 The Honest Catalogue: What AI Can and Cannot Do Today Open this unit → ✓ ↻
   5. ○ 1.5 The Memo to Self: First Candidate Use Cases Open this unit → ✓ ↻
   Begin the course → Print certificate of completion
2. Module 2 ○ Open

   What Is Your Business For?

   Led by Druckerian Management Simulacrum

   The question

   *(To be drafted when Druckerian is woken for this module.)*

   Outcome

   *(TBD)*

   Open this module → Mark module complete Print certificate of completion
3. Module 3 ○ Open

   The Job-To-Be-Done Lens

   Led by Druckerian Management Simulacrum

   The question

   *(To be drafted when Christensenian is woken for this module.)*

   Outcome

   *(TBD)*

   Open this module → Mark module complete Print certificate of completion
4. Module 4 ○ Open

   Three Kinds of AI Value: Efficiency, Growth, Transformation

   Led by Druckerian Management Simulacrum

   The question

   *(To be drafted, joint-host module.)*

   Outcome

   *(TBD)*

   Open this module → Mark module complete Print certificate of completion
5. Module 5 ○ Open

   Picking the First Use Case

   Led by Druckerian Management Simulacrum

   The question

   *(To be drafted when Druckerian is woken for this module.)*

   Outcome

   *(TBD)*

   Open this module → Mark module complete Print certificate of completion
6. Module 6 ○ Open

   Money, Time, and Saying No

   Led by Druckerian Management Simulacrum

   The question

   *(To be drafted when Keynesian and Bogle are woken for this module.)*

   Outcome

   *(TBD)*

   Open this module → Mark module complete Print certificate of completion
7. Module 7 ○ Open

   From Pilot to Production

   Led by Druckerian Management Simulacrum

   The question

   *(To be drafted, joint-host module.)*

   Outcome

   *(TBD)*

   Open this module → Mark module complete Print certificate of completion
8. Module 8 ○ Open

   Symposium: Your Real Decision

   Led by Druckerian Management Simulacrum

   The question

   *(To be drafted, all five voices, scenario format.)*

   Outcome

   *(TBD)*

   Open this module → Mark module complete Print certificate of completion